Agile Professional Group specialises in higher education systems with the aim of creating a seamless student experience.
The Campus Coach App helps University Student Support Teams by offering students a single place to access information and services – the Campus Coach App.
The Campus Coach App helps to reduce the pressure on Student Support Teams. It utilises artificial intelligence (AI) together with a conversational user interface (UI), providing information and services in a single student-focused App.
I was very excited to be part of this project and had some ideas for how to create a visual logo for the App interface that would stand out from competitors.
After creating some initial design concepts for the client to review, the preferred design was based around the letters C and AI and incorporated visual elements that depict how the nodes in a brain work and the connectivity between them.
The impactful design uses the rounded Sofia Pro Soft font which gives a geometric element and has versatile styles. As you know I like colour, so I incorporated a strong colour palette especially as the App aimed is at students.
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