Lindsey, who became the new owner of Elcock Entertainments in 2019, told me she wanted a ‘showstopper’ when I first discussed a new website with her. With a wide range of artists to showcase, she was seeking an engaging design that shone the spotlight on her agency.
Elcock Entertainments is a well-established entertainment agency with over 40 years in the business. No-one could predict a pandemic in 2020 which had a catastrophic effect on the entertainment sector. Venues temporarily shut their doors, large gatherings were banned and whole bookings were cancelled overnight.
Two years later, Lindsey was able to refocus on launching her new website.
A responsive website designed to work across different devices was a key element of the new platform as many of her clients search the site using mobile phones.
I outlined some initial concepts before Lindsey selected the perfect design that elevated the existing brand, updating it to incorporate gold stylised lettering and graphical elements giving it a theatrical appearance. Shades of purple alongside the gold embody the royalty of entertainment and formed the basis of the new design for the website. I also designed eye-catching icons in the same style of the branding to visually distinguish site content on the main menu.
Large impactful images throughout the site showcases the entertainers. With a large number of artists for every occasion, the user experience was a key feature in the design of the new site. Visitors need to be able to easily browse artists and the addition of search categories helps with user navigation. Site visitors can shortlist artists and view their profile page to watch videos and listen to audio before booking them for their event.
The new website was a transformation from the original site, with new branding that marks a fresh start. With an up to date user interface, Lindsey is now able to easily add new acts and keep the website fresh for visitors.
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