Safeguarding Branding Campaign

Cannock Chase District Council embarked on an impactful journey with a campaign aimed at shedding light on adult and child abuse.

The campaign’s dual objectives were to inspire individuals to report concerns while also enlightening schoolchildren about extremism. Being part of this community-centred initiative was truly rewarding, aligning perfectly with my passion for meaningful engagement.


Cannock Chase District Council



project link

Research and planning

The threat from international and domestic terrorism and violent extremism can emerge from any community, including the exploitation of vulnerable people such as children. It’s important to ensure young people are aware and understand what extremism is and how to report concerns.

This campaign forms part of the Government’s Counter-terrorism Prevent agenda, so I wanted to ensure my design skills helped to ensure the campaign had maximum impact. I worked closely with the Community Safety Team to ensure their feedback, and in particular their subject knowledge, was incorporated into the design process.

design and development

I developed the overarching brand for the campaign which needed to represent key stakeholder groups across the region.

The branding incorporated a heart to symbolise caring and protecting.

the result

The campaign employed diverse methods including posters, social media ads, banners, refuse vehicle ads, and digital promotions at South Staffordshire College and doctor’s surgeries.

Information cards were also distributed. Educational resource packs provided teachers with materials such as booklets, lesson plans, and social media content to effectively convey campaign messages. This approach achieved widespread outreach and engagement, fostering successful communication of key themes.

Share this case study