Small Change Big Difference - Daredevil


Small Change Big Difference

Cannock Chase Council is committed to significantly reducing its plastic and paper waste. In order to make a real commitment to make a real difference, a Task Group was set up to tackle the disposal of single use plastics and paper waste across the Council. 

To help promote the new campaign within the Council, Daredevil Creative was tasked with helping to communicate key messages in order to gain the support from people working in, and visiting, the Council offices. 

The design concept needed to reflect waste reduction, environmental sustainability and energy efficiency, using a campaign strapline of ‘Small change…BIG difference’. We put our sustainable thinking caps on to see how we could think outside the ‘cardboard’ box, moving away from the stereotypical green colour palette.

We created posters highlighting recycling facts; an A7 size seven page booklet explaining common work-based waste items, introducing a new office-based waste system for general waste, recyclable waste and confidential waste, and offering tips for waste reduction and recycling; and an A5 blue bag card explaining what could be placed in the blue bag.

We love working with such a forward thinking Council and hope that our creative work made a big difference to the success of their campaign. 

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