Elm Coaching - Daredevil

Logos and Branding

Elm Coaching

Elm Coaching & Mentoring helps individuals, teams and organisations achieve results through connectivity and collaboration to maximise their potential. And it was results the owner wanted when she approached Daredevil Creative to design her knew brand with accompanying stationery.  

The business helps people reach their full potential by achieving their goals in life and work. The company is also ethical and cares for the environment, so it was a natural creative journey to take this ethos and incorporate trees into the branding. 

Led by the company name – Elm – we built the brand around a tree which relates so well to coaching. Each tip of a tree branch sprouts new growth and over time the tree grows taller and spreads wider, supported by growth at its roots. This growth is what Elm Coaching & Mentoring support their clients with. 

As Michelle is such a people person, we developed the elm tree idea further and incorporated a face as part of the tree branches. At first you don’t notice it – but look again. The colours used within the brand were earthy tones which complement the use of grey and black in the company name, providing an overall calm effect. 

The business card design was clean and simple. The logo took centre stage on the front with a focus on the tree face on the reverse with contact details. The brand was further utilised as part of the design of their website. 

Sean listened to my requirements and produced amazing work. So pleased.

Michelle Haycox

Director / Executive Coach at ELM Coaching & Mentoring Ltd

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