Show Domestic Abuse the 'Red Card' - Daredevil


Show Domestic Abuse the ‘Red Card’

Did you know Domestic Abuse can increase as much as 30% during football tournaments? Daredevil Design was keen to show support and be involved in a campaign to raise awareness locally.  

The project was led by the Community Safety Team at Cannock Chase District Council and New Era Domestic Abuse Service for Staffordshire. They wanted to increase the number of referrals to support services by victims; encourage perpetrators to contact support services for help and advice; and to reassure residents that the Council is working with partners to protect the most vulnerable. 

The digital campaign tied in with the ‘football is coming home’ chant, especially as many football matches were being watched at home during Covid-19. The primary message was ‘show domestic abuse the red card’ which tied in strongly with the overarching football theme. The secondary message was ‘you’re not alone’ to highlight the support available locally. 

Professional photos, supplied by the client, supported the creation of impactful posters, social media adverts, web banners and animated gifs. The addition of colour, spacing of letters and use of custom font provided a simple but highly effective series of campaign imagery. 

It’s tragic that there is any form of abuse, and it is hoped through this campaign that victims and their families were able to reach out and find support.

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